American nostalgia carries a common theme throughout generations. Coca-Cola signs donning your parents basement playroom or an Elvis Presley telephone that your uncle refuses to get rid of are collectibles recognizable across generations. It’s America’s image, and as our young nation grows up, this image becomes our history.
Craft Brewing is starting to seep into this rich American tradition, and it has a name: Breweriana. Breweriana is any sign, mug or shirt that commemorates craft brews, and just like Barbie, it is starting to line collector’s shelves.
Craft brews are not your grand-dad’s kind of beer. Having a souvenir of your favorite seasonal brew is like having a piece of history. It puts a stamp on a certain place in time, and today’s generation will want to be reminded of the good ol’ days that we are enjoying right now. Just like their grandparent’s did with vinyl records and Three Stooges lunchboxes.
Grandstand wants to continue the tradition of American Breweriana. We want to commemorate that first taste of your award winning brew from back in 2012. We want to give you that rad T-shirt that always has a story attached to it. We want to help you remember today. American Memories: on sale now at Grandstand.