Just when you thought you figured out how to use Facebook and Twitter there is a new form of social media that has everyone talking. Well not talking more like ‘pinning.’ Unlike Facebook and Twitter, which are all about words, Pinterest is a visual medium. Pinterst allows you to share photos, graphics, art even videos. Think of it as a digital scrapbook. Much like posting status to Facebook and Twitter you will update your followers with photos instead.
Once you create an account you will be prompted to create boards, which will hold a certain category of images. For example in Grandstand’s ‘On Tap’ board, all the items are associated with craft beer and brewing. After you create your boards you can start uploading, liking and repining pins of other users. To build a network you can ‘friend’ other users by following either their whole account or just a specific board they have.
According to Social Media today, “Pinterest is emerging to be one of the hottest social networks of 2012. A recent report found that Pinterest drives more referral traffic than Google+, YouTube and LinkedIn!” In fact, the site is so popular in October it had an estimated 3.3 million unique visitors in the U.S.
If you are already communicating with your clients on the web via Facebook and Twitter, chances are they are already pining and you need to capitalize on this immerging trend as well. The key here is to think visual. If your customers already submit photos to you add them to a pinboard. Add photos, videos, artwork, logos, and fliers as long as it relates to you and your brewery it can be a board. You can create pins for new brews, new items on your menu, events or special activities even just daily happenings. You never know when a picture could end up being the perfect one to pin.