Talk of the Tavern: Tradeshows

Post Trade-Show Tips

Many of us are just returning from this year’s Craft Brewers Conference in San Diego. While networking, learning about industry trends, and beer-tasting were a great part of the trip some of the most important parts come after the tradeshow ends. Here are some tips to capitalize on your post-tradeshow experience at CBC or any other show you attend this year.

>    Follow up with all those networking contacts you developed as soon as possible while the introductions are still fresh.

>    Make a connection through social media. It’s a great way to stay involved with your contacts and see what they have brewing.

>    Collect all those brochures and business cards and organize and file them away so you know where to look them up next time you need them.

>    Talk about the new ideas and opportunities you saw at the show with your team and start putting a list together of things you would like to try out at your own brewery.

>    Evaluate how the event went and discuss things that you may do differently at the next show.

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