Talk of the Tavern: Bringing in Business Online

If you are looking for a quick, easy way to boost sales and get your brewery name out, an online coupon deal may sound like the perfect solution. You most likely have already heard of Groupon, Living Social, Amazon Local, Google Offers or Facebook Deals. Many of these online deal sites work in a similar way.

Most social media coupon deals allow companies to sell a certain product or service to local customers for limited time at a discounted price. Many of these offers only take effect if a pre-determined, minimum number of buyers purchase the deal. So a brewery could offer a deal for one day, giving customers 50% off the purchase of a growler filled with beer, if 100 or more customers purchase the coupon. With that deal you get a rush of customers and name exposure to your brewery. But before you sign up for one of these offers, you may want to take into account a few things.

First make sure you are fully prepared in both product and staffing for one of these deals. Even though you can create an expiration date of months off from the deal, customers may all decided to redeem at once.

Realize how much you will be investing. For many of these deals you are discounting your product as much as 60% to 70% and you still have to pay a share to coupon company. When calculating the deal and how much you will be spending, think long-term when setting a price-point and expiration date for your coupon.

If you do decided to take on the deal make sure to keep your online profiles up to date. People using online social media coupon deals will want to check out what you have to offer. So you will want to make sure your website, blog, Facebook and Twitter are all running and current. This way new customers can get an idea of your brand and keep ‘liking’ or ‘following’ your brewery even after they have used their coupon.


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